Hooked: How to Build Habit-Forming Products by Nir Eyal
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Title: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Synopsis: In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging.